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Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website's visibility and organic search rankings. SEO techniques aim to optimize a website's structure, content, and other elements to make it more attractive to search engines and increase its chances of appearing prominently in search results. In this article, we will explore the key components of SEO and how they contribute to the success of an online presence. One of the fundamental aspects of SEO is keyword research. It involves identifying the keywords and phrases that users commonly search for when looking for information, products, or services related to a particular industry. Thorough keyword research allows website owners to understand their target audience's search behavior and incorporate relevant keywords into their content strategically. By optimizing the website's content, meta tags, headings, and URLs with these keywords, search engines can better understand the website's relevance and rank it higher in search results.

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